This logo is very successful. It caught my attention the first minute I saw it. Not only is it a clever name for a company, but it is very simple and clear. They didn’t use any crazy fonts or images that I didn’t know. The font that this company used is very simple, but it still has a unique twist to it. It is very legible and I think just about everyone can tell that there is a cork in place for the “0” even when it is in black and white. Wine is supposed to be very simple and crisp, and I think the logo represents that. Overall, I think this logo is very successful, fun, and simple.