This logo is not successful for many reasons. When I first looked at this image, I had no idea what kind of company it was. The nice sophisticated fonts tell me it is some kind of law firm business. The two different types of fonts seem to clash for me as well. Then I look over to the image. I have no idea what they are trying to represent. I’m not sure if it is an apple or some kind of growing plant. The image also looks somewhat playful and nothing like a financial firm. There seems to be no unity in this logo. I feel torn between the image and the text. Overall, I think this piece is unsuccessful.
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