This logo is extremely unsuccessful. For one there is no hierarchy. They use way too many different fonts and the colors are so dark and uninviting. The NYCB which stands for New York City Bank, looks like something I created when I was a freshman in college. It is absolutely terrible and the only reason I remember it is because it is so bad! I don’t think this is represented accurately. It gives me no sense of money whatsoever. Overall, this logo is very unsuccessful and I think it is in my top 10 worst logos I have seen so far!