This logo is unsuccessful. The hand-made font does represent the lettering on a cake, but I think it is extremely hard to read. There is no hierarchy or natural containment. It seems to be too highly stylized. They also did not use any color. The blue was just the background from their website. The spelling is a little creative, but I definitely think they could have done soo much more with it. Overall, the Wildflour Bakery logo is not successful.