This logo is very successful for many reasons. It is very unique. First of all, it incorporates a new shape in the background. It is unusual and very eye-catching. The organic shapes of the text resemble the uneven, swirl shapes of actual branches. There are many different weights to the text as well which helps visualize that. The use of the tree for the “T” is creative and it really matches the rest of the fonts used. There is no baseline, but everything still seems to be “together.” The use of the font, colors and the shape all help to make it one piece. This piece is extremely successful.
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