This logo is successful. It is a non-profit organization that helps make and maintain paths for bicyclists. This logo really caught my attention. It is a very unique way that they designed the bike and the logo to fit together. The logo looks like it is part of the bike. I think it is still simple enough that the “N & R” stand out enough to tell that it is an “N” and an “R.” If they created more detail to the bike, I’m not sure if that would stand out as much as is does. The organic nature of the text works well with the curves of the bicycle. The colors they chose were appropriate because they are colors you would see outdoors. Even if it was not in color, the logo still works well. This logo was very successful because of the unique rendering of the bike and the letters.