Wednesday, September 1, 2010

Logo Comparisons Service Good

This logo is very successful. If you take away the AKRON-CANTON AIRPORT it still works. I know what it is without even reading the rest. There is enough hierarchy so my eyes know where to go and in what order. I first look at the “A” with the airplane inside of it, then I read the text. The way they used positive and negative space is very successful as well. The airplane fills in the hole of the “A.” The color blue is a little bland, but it gives you the feeling of the sky. Also, this logo works very well without any color. Overall, this logo is very successful and I believe it is getting more and more popular everyday.

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